In partnership with Trunk Animation we created this short film for American retailer REI. The film tells the story of humanity's retreat indoors - starting with simple structures to shelter from the elements and early farming to suburban houses and mega-cities - we now spend 95% of our time inside. REI hopes to encourage people to 'OptOutside' and re-engage with their surroundings.
Designed & Directed by Peepshow
Production Company: Peepshow Collective & Trunk Animation
Animation Director: Pete Mellor
Art Direction & Illustration: Jenny Bowers
Animation: Layla Atkinson, Pete Mellor & Rok Predin